Privacy Policy

Your privacy is important to us. This policy explains how we collect, use, and protect your personal information.

Last Updated: January 15, 2024
GDPR & CCPA Compliant

Table of Contents

Quick Summary

  • We collect only necessary information
  • Your data is never sold to third parties
  • You can request data deletion anytime
  • We use industry-standard security measures

1. Overview

Gency Digital ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website gencydigital.com (the "Service") or engage with our digital marketing services.

By using our Service, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access the Service.

Important: This policy applies to all Gency Digital services, including our website, email communications, and any other platforms where this policy is referenced.

2. Information We Collect

2.1 Personal Information

We may collect personally identifiable information that you voluntarily provide to us when you:

  • Fill out contact forms or request consultations
  • Subscribe to our newsletter or marketing communications
  • Create an account for our client portal
  • Participate in surveys or provide testimonials
  • Contact us directly via email or phone

This information may include:

Contact Information

  • Full name
  • Email address
  • Phone number
  • Mailing address

Business Information

  • Company name
  • Job title/position
  • Industry sector
  • Website URL

Project Details

  • Service requirements
  • Budget information
  • Project timeline
  • Marketing goals

2.2 Automatically Collected Information

When you visit our website, we may automatically collect certain technical information:

  • Usage Data: Pages visited, time spent, click patterns
  • Device Information: IP address, browser type, operating system
  • Location Data: General geographic location (country/city level)
  • Referral Information: Source that directed you to our website

2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and analyze website performance. For detailed information, see Section 6 below.

3. How We Use Your Information

We use the collected information for various legitimate business purposes:

Service Delivery

  • Respond to inquiries and provide consultations
  • Deliver requested marketing services
  • Process payments and manage accounts
  • Provide customer support and technical assistance

Communication

  • Send service updates and important notices
  • Deliver newsletters and marketing content (with consent)
  • Share industry insights and educational materials
  • Conduct surveys and gather feedback

Improvement & Analytics

  • Analyze website usage and user behavior
  • Improve our services and user experience
  • Develop new features and offerings
  • Conduct market research and analysis

Legal & Security

  • Comply with legal obligations and regulations
  • Protect against fraud and security threats
  • Enforce our terms of service and agreements
  • Respond to legal requests and proceedings

4. Information Sharing and Disclosure

4.1 Service Providers

We may share your information with trusted third-party service providers who assist us in:

  • Website hosting and maintenance
  • Email marketing platform services
  • Analytics and performance tracking
  • Payment processing and billing
  • Customer relationship management (CRM)

These providers are contractually obligated to protect your information and use it only for specified purposes.

4.2 Legal Requirements

We may disclose your information when required by law or to:

  • Comply with legal process or government requests
  • Protect our rights, property, or safety
  • Protect the rights, property, or safety of others
  • Investigate fraud or security issues

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or website notice before your information is transferred and becomes subject to different privacy practices.

5. Data Security

We implement industry-standard security measures to protect your personal information:

Encryption

All data transmission is protected using SSL/TLS encryption

Secure Storage

Data is stored on secure servers with restricted access

Access Control

Strict authentication and authorization protocols

Monitoring

Continuous monitoring for security threats and vulnerabilities

Important: While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security, but we continuously update our security practices to maintain the highest protection standards.

6. Cookies and Tracking Technologies

6.1 What Are Cookies

Cookies are small text files stored on your device when you visit our website. They help us provide a better user experience and analyze website performance.

6.2 Types of Cookies We Use

Essential Cookies

Purpose: Required for basic website functionality

Examples: Session management, security features

Can be disabled: No (required for website operation)

Analytics Cookies

Purpose: Help us understand website usage and performance

Examples: Google Analytics, visitor statistics

Can be disabled: Yes

Marketing Cookies

Purpose: Enable personalized content and advertising

Examples: Social media pixels, remarketing tags

Can be disabled: Yes

6.3 Managing Cookie Preferences

You can control cookie settings through:

  • Our cookie consent banner (shown on first visit)
  • Browser settings and preferences
  • Third-party opt-out tools

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

Right to Access

Request a copy of the personal information we hold about you

Right to Rectification

Request correction of inaccurate or incomplete information

Right to Erasure

Request deletion of your personal information ("right to be forgotten")

Right to Restrict Processing

Limit how we use your personal information

Right to Data Portability

Receive your data in a structured, machine-readable format

Right to Object

Object to processing based on legitimate interests or direct marketing

How to Exercise Your Rights

To exercise any of these rights, please contact us using the information provided in Section 12. We will respond to your request within 30 days.

Email Marketing Opt-Out

You can unsubscribe from marketing emails at any time by:

  • Clicking the "unsubscribe" link in any marketing email
  • Contacting us directly at privacy@gencydigital.com
  • Updating your preferences in our client portal

8. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy:

Contact Form Submissions

Retention Period: 3 years from last contact

Purpose: Follow-up communications and service improvement

Client Information

Retention Period: 7 years after contract termination

Purpose: Legal compliance and tax obligations

Marketing Preferences

Retention Period: Until you unsubscribe

Purpose: Respecting your communication preferences

Website Analytics

Retention Period: 26 months (Google Analytics default)

Purpose: Website optimization and trend analysis

After the retention period expires, we will securely delete or anonymize your personal information unless we are required to retain it for legal reasons.

9. International Data Transfers

Your personal information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place:

Adequacy Decisions

Transfers to countries with adequate data protection laws as recognized by your local authorities

Standard Contractual Clauses

Binding agreements that ensure recipient countries provide adequate protection

Privacy Frameworks

Participation in recognized privacy frameworks like Privacy Shield successors

10. Children's Privacy

Age Restriction

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. We will take steps to remove such information from our systems.

If we become aware that we have collected personal information from a child under 16 without parental consent, we will take steps to remove that information from our servers.

11. Privacy Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons.

How We Notify You

  • Website Notice: Updated policy posted with revision date
  • Email Notification: For significant changes affecting your rights
  • Service Notification: In-app or client portal notifications

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Email

General Privacy Inquiries: privacy@gencydigital.com

Data Protection Officer: dpo@gencydigital.com

Phone

Privacy Hotline: +1 (555) 123-4567 ext. 101

Hours: Monday - Friday, 9:00 AM - 5:00 PM EST

Mail

Gency Digital - Privacy Team
123 Digital Street
Marketing City, MC 12345
United States

Response Time: We will respond to privacy-related inquiries within 5 business days and fulfill data requests within 30 days as required by applicable law.

Privacy Management Tools

Take control of your privacy with these quick actions

Download Your Data

Request a copy of all personal information we have about you

Update Your Information

Correct or update your personal information in our systems

Delete Your Account

Permanently remove your personal information from our systems

Cookie Preferences

Manage your cookie and tracking preferences